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Four menthol vaping products were authorized by the US Food and Drug Administration on Friday, the first non-tobacco-flavored e-cigarette products to get the agency’s sign-off.
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A 2017 survey of internet e-cigarette retailers found 15,586 unique flavors of e-liquid and counting, up from the 7,764 found in a 2014 analysis. [30] In surveys of regular e-cigarette users, the most popular e-liquid flavors are largely tobacco, mint and fruit, [31] although candy and dessert flavors are also common. [31]
In 2015 Blu eCigs' website stated, "our position is that electronic cigarettes are addicting." [12] In 2015 Blu eCigs was the second most popular e-cigarette brand in the US with sales of 23.6% dollar, 17.3% unit. [13] Blu sells its products in the United States, the United Kingdom, Spain, France, Italy, [14] Greece, and the Russian Federation.
An electronic cigarette (e-cigarette), or vape, [note 1] [1] is a device that simulates smoking. It consists of an atomizer, a power source such as a battery, and a container such as a cartridge or tank. Instead of smoke, the user inhales vapor. [2] As such, using an e-cigarette is often called "vaping". [3]
The FDA said it authorized four menthol e-cigarettes from NJOY, the vaping brand recently acquired by tobacco giant Altria, which also makes Marlboro cigarettes.
The liquid within the chamber of an e-cigarette is heated to roughly 100-250 °C to create an aerosolized vapor. [4] This is thought to result in pyrolysis of the e-liquid and could also lead to decomposition of other liquid ingredients. [4] The aerosol (mist [5]) produced by an e-cigarette is commonly but inaccurately called vapor. [1]