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  2. Competitor analysis - Wikipedia

    en.wikipedia.org/wiki/Competitor_analysis

    One common and useful technique is constructing a competitor array. The steps may include: Define the industry – scope and nature of the industry. Determine who the competitors are. Determine who the customers are and what benefits they expect. Determine the key strengths – for example price, service, convenience, inventory, etc.

  3. Business plan - Wikipedia

    en.wikipedia.org/wiki/Business_plan

    A business plan is a formal written document containing the goals of a business, ... industry background; competitor analysis; market analysis; marketing plan;

  4. Situation analysis - Wikipedia

    en.wikipedia.org/wiki/Situation_analysis

    The competitor analysis takes into consideration the competitors position within the industry and the potential threat it may pose to other businesses. The main purpose of the competitor analysis is for businesses to analyze a competitor's current and potential nature and capabilities so they can prepare against competition.

  5. Competitive landscape - Wikipedia

    en.wikipedia.org/wiki/Competitive_landscape

    Competitive landscape is a business analysis method that identifies direct or indirect competitors to help comprehend their mission, vision, core values, niche market, strengths, and weaknesses. [1] Based on the volatile nature of the business world, where companies represent a competition to others, this analysis helps to establish a new mind ...

  6. Six forces model - Wikipedia

    en.wikipedia.org/wiki/Six_forces_model

    The six forces model is an analysis model used to give a holistic assessment of any given industry and identify the structural underlining drivers of profitability and competition. [ 1 ] [ 2 ] The model is an extension of the Porter's five forces model proposed by Michael Porter in his 1979 article published in the Harvard Business Review "How ...

  7. Market analysis - Wikipedia

    en.wikipedia.org/wiki/Market_analysis

    Market segmentation is the basis for a differentiated market analysis. Differentiation is important. One main reason is the saturation of consumption, which exists due to the increasing competition in offered products. Consumers ask for more individual products and services and are better informed about the range of products than before.

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