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One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning that the other 74% promoted high-low pricing strategies. [2]A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease.
Grab Your Wallet: The 17 Best Early Black Friday Sales Have Top-Selling Items at Some of Their Lowest Prices of the Year. Destinee Scott. November 11, 2024 at 6:00 AM.
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A loss leader (also leader) [1] is a pricing strategy where a product is sold at a price below its market cost [2] to stimulate other sales of more profitable goods or services. With this sales promotion/marketing strategy, a "leader" is any popular article, i.e., sold at a low price to attract customers. [3]
The two most common discounts are price discounts ("on sale items") and bonus packs ("bulk items"). [2] Price discounts are the reduction of an original sale by a certain percentage while bonus packs are deals in which the consumer receives more for the original price. [2]
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