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Advertising in the UK is regulated under the Consumer Protection from Unfair Trading Regulations 2008 [67] (CPR), the de facto successor of the Trade Descriptions Act 1968. It is designed to implement the Unfair Commercial Practices Directive , part of a common set of European minimum standards for consumer protection which legally bind ...
The earlier term for the discipline was "political economy", but since the late 19th century, it has commonly been called "economics". [22] The term is ultimately derived from Ancient Greek οἰκονομία (oikonomia) which is a term for the "way (nomos) to run a household (oikos)", or in other words the know-how of an οἰκονομικός (oikonomikos), or "household or homestead manager".