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Aunt Jemima wordmark logo. Aunt Jemima was an American breakfast brand for pancake mix, table syrup, and other breakfast food products.The original version of the pancake mix was developed in 1888–1889 by the Pearl Milling Company and was advertised as the first "ready-mix" cooking product.
Nancy Green (March 4, 1834 – August 30, 1923) was an American former slave, who, as "Aunt Jemima", was one of the first African-American models hired to promote a corporate trademark. The Aunt Jemima recipe was not her recipe, but she became the advertising world's first living trademark. [1]
In 1915, the well-known Aunt Jemima brand was the basis for a trademark law ruling that set a new precedent. Previously, United States trademark law had protected against infringement by other sellers of the same product, but under the "Aunt Jemima Doctrine", the seller of pancake mix was also protected against infringement by an unrelated ...
The rebranded products will hit stores starting in June 2021. The post Aunt Jemima JUST Revealed Its Brand-New Name and Logo appeared first on Taste of Home.
PepsiCo, Inc. (NASDAQ: PEP) officially rebranded its Aunt Jemima brand as Pearl Milling Company, the creator of the original self-rising pancake mix. Aunt Jemima's History: Pearl Milling Company's ...
The breakfast brand is removing its logo and will be renamed, amid public outcry that the branding perpetuated a racist stereotype. Aunt Jemima to remove image from packaging and rename brand Skip ...
In the 1917 decision in Aunt Jemima Mills Co. v. Rigney & Co., [5] the federal courts created the "Aunt Jemima Doctrine" which protects a trademark even when used to sell a different product (in this case, pancake syrup instead of pancake mix). [6] In 1946, Congress passed the Lanham Act (15 U.S.C. §§ 1051–1127). The Lanham Act defines ...
View Article The post Aunt Jemima name, logo changed after 131 years appeared first on TheGrio. PepsiCo, the parent company behind the historic pancake mix and syrup label known as Aunt Jemima ...