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In 1984, Jordan debuted the sneakers that would eventually grow to become a multi-billion-dollar brand. First marketed by Nike as the Air Jordan 1 in 1985, the brand has now evolved into an empire ...
Air Jordan is a line of Basketball and sportswear shoes produced by Nike, Inc. Related apparel and accessories are marketed under Jordan Brand.. The first Air Jordan shoe was produced for basketball player Michael Jordan during his time with the Chicago Bulls on November 17, 1984, and released to the public on April 1, 1985.
The valued sneakers were worn during the basketball star’s NBA Finals game in 1998 during his last year with the Chicago Bulls.
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In 2013, Truman offered the shoes for sale through Grey Flannel Auctions, and the bidding began at US$5,000 before realizing a sale price of US$104,765. [1] The sale price of the shoes was a record price for game worn shoes at the time. [5] On June 14, 2023, the shoes were auctioned for a second time, this time on the auction site Goldin. [1]
In 2023, Jordan finalized the sale of his majority stake to Gabe Plotkin and Rick Schnall, ending his 13-year tenure as majority owner, although he kept a minority stake. [308] The sale was officially completed in August 2023 for approximately $3 billion, more than 10 times the $275 million Jordan had paid for the team. [309]
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