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Persuasive writing is a form of written arguments designed to convince, motivate, or sway readers toward a specific point of view or opinion on a given topic. This writing style relies on presenting reasoned opinions supported by evidence that substantiates the central thesis .
Stasis is a procedure by which a speaker poses questions in order to clarify the main issues and persuasive points of a speech or debate. [11] This procedure allows the speaker to critically question each point, assessing the relative worth of each point as appropriate to the substance of the case and to its capacity to persuade an audience.
The purpose of argumentation (also called persuasive writing) is to prove the validity of an idea, or point of view, by presenting sound reasoning, discussion, and argument to thoroughly convince the reader. Persuasive writing/persuasion is a type of argumentation with the additional aim to urge the reader to take some form of action.
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Aristotle acknowledged that the union between the speaker’s appearance, his reputation, and his ability to give the speech all add up to the meaning of Ethos. [7] This can be done by: Being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic
However, Aristotle argued that speech can be used to classify, study, and interpret speeches and as a useful skill. Aristotle believed that this technique was an art, and that persuasive speech could have truth and logic embedded within it. In the end, rhetoric speech still remained popular and was used by many scholars and philosophers. [23]
Eloquence (from French eloquence from Latin eloquentia) is fluent, elegant, persuasive, and forceful speech, persuading an audience. Eloquence is both a natural talent and improved by knowledge of language, study of a specific subject to be addressed, philosophy, rationale and ability to form a persuasive set of tenets within a presentation.
Not a systematic theory about persuasive communications, this approach is a general framework within which research was conducted. The Yale researchers did not specify levels of importance among the factors of a persuasive message; they emphasized analyzing the aspects of attitude change over comparing them. [3]