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  2. Nairametrics - Wikipedia

    en.wikipedia.org/wiki/Nairametrics

    Download as PDF; Printable version ... Nairametrics is a Nigerian online newspaper that focuses on business and economic current affairs. It was established in 2013 ...

  3. Account-based marketing - Wikipedia

    en.wikipedia.org/wiki/Account-based_marketing

    Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one. Account-based marketing is typically employed in enterprise-level sales organizations.

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    Marketing strategy refers to efforts undertaken by an organization to increase its sales and achieve competitive advantage. [1] In other words, it is the method of advertising a company's products to the public through an established plan through the meticulous planning and organization of ideas, data, and information.

  5. Sales process engineering - Wikipedia

    en.wikipedia.org/wiki/Sales_process_engineering

    The idea was to incorporate direct response marketing techniques to accomplish the job of direct salespeople, and the initiative was quite successful. [5] Paul Selden's "Sales Process Engineering, A Personal Workshop" [6] was a further attempt to demonstrate the applicability of the theory and tools of quality management to the sales function.

  6. Marketing - Wikipedia

    en.wikipedia.org/wiki/Marketing

    A marketing mix is a foundational tool used to guide decision making in marketing. The marketing mix represents the basic tools that marketers can use to bring their products or services to the market. They are the foundation of managerial marketing and the marketing plan typically devotes a section to the marketing mix.

  7. Michael Bolton wishes for 'health, happiness' in 2025, 1 year ...

    www.aol.com/michael-bolton-wishes-health...

    "May the New Year bring health, happiness, and countless moments to cherish. Here's to fresh starts and beautiful moments in 2025!" Sending warm wishes for a holiday season filled with peace, love ...

  8. Sales - Wikipedia

    en.wikipedia.org/wiki/Sales

    Although the skills required are different, from a management viewpoint, sales is a part of marketing. [3] Sales often form a separate grouping in a corporate structure, employing separate specialist operatives known as salespersons (singular: salesperson). Selling is considered by many to be a sort of persuading "art".

  9. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Advertising revenue as a percent of US GDP shows a rise in digital advertising since 1995 at the expense of print media. [1]Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.