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  2. Foundation (cosmetics) - Wikipedia

    en.wikipedia.org/wiki/Foundation_(cosmetics)

    Thick, unblended foundation on skin. Foundation is a liquid, cream, or powder makeup applied to the face and neck to create an even, uniform color to the complexion, cover flaws and, sometimes, to change the natural skin tone. Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.

  3. Maybelline - Wikipedia

    en.wikipedia.org/wiki/Maybelline

    Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.

  4. Huda Beauty just dropped a new line of foundation sticks with ...

    www.aol.com/entertainment/huda-beauty-just...

    The brand first launched with 30 shades of its #FauxFilter Full Coverage Matte Foundation in 2017. If you haven’t heard, Huda Beauty has been dubbed the most popular beauty brand of 2020 ...

  5. Our beauty expert picked her favorite products on sale for ...

    www.aol.com/lifestyle/our-beauty-expert-picked...

    This Jennifer Aniston-fave serum stick is the ideal delivery system for softening fine lines, prepping skin for makeup and targeting dry patches (I've tried it — it actually blurred my wrinkles ...

  6. Lipstick - Wikipedia

    en.wikipedia.org/wiki/Lipstick

    Throughout the early 20th century, lipstick came in a limited number of shades. Dark red lipstick was one of the most popular shades throughout the 19th and 20th century, especially in the 1920s. Flappers wore lipstick to symbolize their independence. Lipstick was worn around the lips to form a "Cupid's bow," inspired by actress Clara Bow. [22]

  7. Makeup brand criticized for creating deep black foundation ...

    www.aol.com/news/makeup-brand-criticized...

    A makeup company with products available at Ulta Beauty released a deep black foundation shade after Black beauty gurus said its initial shade range wasn’t inclusive to darker complexions.

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