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Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).
Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of "pay-per-click"; instead, the "pay-per-sale" provider takes on the risk of conversion.
BI – Business intelligence; BIC – Bank identifier code; bldg. – Building; BLS – Balance sheet; BOM – Bill of materials; BPO – Business process outsourcing; BPR – Brief project report; BPV – Bank payment voucher; BRD – Business requirements document; BRU – Business recovery unit; BRV – Bank receipt voucher; BTW – By the ...
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To become a CPA in Australia, it also requires a certain amount of education and experience to be eligible working in some specific areas in the accounting field. [12] In Canada, "CPA" is an initialism for Chartered Professional Accountant. This designation is for someone who would like to be a Canadian CPA.
AICPA and its predecessors date back to 1887, when the American Association of Public Accountants (AAPA) was formed. [4] [5] The Association went through several name changes over the years: the Institute of Public Accountants (1916), the American Institute of Accountants (1917), and the American Society of Public Accountants (1921), which merged into the American Institute of Accountants in ...
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Value Per Action (VPA) refers to an online marketing business model similar to the Cost Per Action (CPA) model. While Cost Per Action provides a low risk arrangement in which the seller only pays an advertising fee when a consumer takes action (such as purchasing their product) Value Per Action extends that model to add revenue sharing with the consumer.