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The Marquette nameplate was revived when the Buick division of General Motors launched their junior brand for model year 1930. Along with Viking, LaSalle, and Pontiac, the Marquette was conceived to span a price gap in General Motors' market segmentation plan, and shared the GM B platform with the Buick Standard Six and Buick Master Six.
This is a list of current automobile marques that have articles on Wikipedia, arranged in alphabetical order. The year of foundation is shown in brackets. The year of foundation is shown in brackets. Contents
General Motors (GM) was founded in 1908 by William C. Durant as a holding company for Buick, which had been founded by David Dunbar Buick in 1903 and controlled by Durant since 1904. [4] Durant intended for GM to replicate his business model as a horse-drawn coachbuilder , where he had found success by quickly acquiring outside companies in ...
LaSalle was an American brand of luxury automobiles manufactured and marketed, as a separate brand, by General Motors' Cadillac division from 1927 through 1940. Alfred P. Sloan, GM's Chairman of the Board, developed the concept for four new GM marques - LaSalle, Marquette, Viking and Pontiac - paired with already established brands to fill price gaps he perceived in the General Motors product ...
Japanese automakers Toyota, Nissan and Honda, among many others, have long been considered the leaders in the segment of small fuel-efficient cars. [9] A major contributing factor to their success was when their vehicles benefitted from the 1973 oil crisis which at the time drastically changed market situations and had a major impact on the automotive industry.
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