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Billy Beer is a brand of beer first made in the United States in July 1977, by the Falls City Brewing Company. [1] It was promoted by Billy Carter, whose older brother Jimmy was then the president of the United States. [2] In October 1978, Falls City announced that it was closing after less than a year of Carter's promotion.
Falls City brewed several test batches in hopes that one would meet Carter's approval and could be marketed as Billy Beer. Carter, who had long been a Pabst Blue Ribbon drinker, chose one of the Falls City formulas and the brewery quickly developed a marketing campaign for Billy Beer. Realizing that a regional brewery could not fulfill national ...
In 1977, although a Pabst Blue Ribbon drinker, [5] he endorsed Billy Beer, introduced by the Falls City Brewing Company, who wished to capitalize upon his colorful image as a beer-drinking Southern good ol' boy. [12] Billy Carter's name was occasionally used as a gag answer for a Washington, D.C. trouble-maker on 1970s episodes of Match Game.
While Abita Beer might represent NOLA far and wide these days, Dixie was the cheap, old school favorite — beloved locally since 1907 even after brewing operations were moved to Wisconsin after ...
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