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Conversely, negative emotions were caused by the ability of the negative facial expressions to warm the hypothalamus. Zajonc studied this theory by having research participants pronounce vowel sounds that resulted in a facial expression that would result in cool blood and brain patterns. Zajonc and his colleagues found that participants ...
At first, Zajonc looked at language and the frequency of words used. He found that overall positive words were used more than their negative counterparts. [ 4 ] Later, he showed similar results for liking, pleasantness, and forced-choice measures from a variety of stimuli, such as polygons, drawings, photographs of expressions, nonsense words ...
Robert Plutchik offers a three-dimensional model that is a hybrid of both basic-complex categories and dimensional theories. It arranges emotions in concentric circles where inner circles are more basic and outer circles more complex.
Robert B. Zajonc asserts that this reaction to stimuli is primary for human beings and is the dominant reaction for lower organisms. Zajonc suggests affective reactions can occur without extensive perceptual and cognitive encoding, and can be made sooner and with greater confidence than cognitive judgments.
In 1965, Robert Zajonc developed the stern activation theory, by proposing his generalized drive hypothesis for social facilitation. Zajonc's generalized drive hypothesis was the first theory that addressed why the presence of others increased performance sometimes yet decreased it at other times.
Robert B. Zajonc asserts this reaction to stimuli is primary for human beings and that it is the dominant reaction for non-human organisms. Zajonc suggests that affective reactions can occur without extensive perceptual and cognitive encoding and be made sooner and with greater confidence than cognitive judgments (Zajonc, 1980).
Robert Zajonc showed that people were more likely to have a positive attitude on 'attitude objects' when they were exposed to it frequently than if they were not. Mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude toward it. [ 48 ]
Classical conditioning studies have found that it is easier to create a pairing between a negative stimulant and anger/fear expressions than between a negative stimulant and a happiness expression. Cross-cultural studies and studies on the congenitally blind have found that these groups display the same expressions of shame and pride in ...