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Robert Bolesław Zajonc (/ˈzaɪ.ənts/ ZY-ənts; [1] [2] Polish: [ˈzajɔnt͡s]; November 23, 1923 – December 3, 2008) was a Polish-born American social psychologist who is known for his decades of work on a wide range of social and cognitive processes.
In 1965, Robert Zajonc developed the stern activation theory, by proposing his generalized drive hypothesis for social facilitation. Zajonc's generalized drive hypothesis was the first theory that addressed why the presence of others increased performance sometimes yet decreased it at other times.
This experiment confirms Zajonc's mere-exposure effect, by simply presenting the black bag over and over again to the students their attitudes were changed, or as Zajonc states "mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude toward it."
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In 1972 he began work on a Masters of Science in Marketing from LSU. During this time, his interest in psychology grew and he volunteered in the laboratory of Robert Thompson, who introduced him to brain research. Cajun/zydeco, country, R&B, rock, and their fusion into "swamp pop", were influences in LeDoux's childhood. In high school, he was a ...
In psychology, a drive theory, theory of drives or drive doctrine [1] is a theory that attempts to analyze, classify or define the psychological drives. A drive is an instinctual need that has the power of influencing the behavior of an individual; [2] an "excitatory state produced by a homeostatic disturbance".
Zajonc or Zayonc (Polish pronunciation:) is a surname. It is a spelling variant of Zając, meaning "hare" in Polish. Notable people with the surname include: Arthur Zajonc (born 1949), professor of physics at Amherst College in Massachusetts; Miroslav Zajonc or Miro Zayonc (born 1960), Czechoslovak-born luger
Robert Zajonc published two reviews in 1989 of the "facial efference theory of emotion", also known as facial feedback theory, [7] [8] which he had first introduced to the scientific literature in an article published in Science in 1985. [9]