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Robert Bolesław Zajonc (/ˈzaɪ.ənts/ ZY-ənts; [1] [2] Polish: [ˈzajɔnt͡s]; November 23, 1923 – December 3, 2008) was a Polish-born American social psychologist who is known for his decades of work on a wide range of social and cognitive processes.
This experiment confirms Zajonc's mere-exposure effect, by simply presenting the black bag over and over again to the students their attitudes were changed, or as Zajonc states "mere repeated exposure of the individual to a stimulus is a sufficient condition for the enhancement of his attitude toward it." [4]
In social psychology, drive theory was used by Robert Zajonc in 1965 as an explanation of the phenomenon of social facilitation. [12] The audience effect notes that, in some cases, the presence of a passive audience will facilitate the better performance of a task, while in other cases the presence of an audience will inhibit the performance of ...
In 1965, Robert Zajonc developed the stern activation theory, by proposing his generalized drive hypothesis for social facilitation. Zajonc's generalized drive hypothesis was the first theory that addressed why the presence of others increased performance sometimes yet decreased it at other times.
Robert Zajonc, a social psychologist, published research in 1968 into preferences between pairs of words (e.g. "on" or "off"): in the overwhelming majority of trials the preferred word was also the most common. [4] Zajonc also tested preferences for nonsense words and found that people liked them the more they heard them. [5]
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Ambiguity effect; Assembly bonus effect; Audience effect; Baader–Meinhof effect; Barnum effect; Bezold effect; Birthday-number effect; Boomerang effect; Bouba/kiki effect
With the 2025 Academy Awards airing Sunday, March 2 (ABC and Hulu, 7 p.m. ET/4 PT), we look back at the biggest Oscar snubs of all time.