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Economics of Strategy is a textbook by David Besanko, David Dranove, Scott Schaefer, and Mark Shanley. The book offers an economic foundation for strategic analysis. [ 1 ] The text was initially published in 1996 by John Wiley & Sons and, as of 2017, available in its seventh edition .
Basic Economics is a non-fiction book by American economist Thomas Sowell published by Basic Books in 2000. The original subtitle was A Citizen's Guide to the Economy , but from the third edition in 2007 on it was subtitled A Common Sense Guide to the Economy .
Despite sharing a number of Andrews' basic precepts, one major branch of the literature differed strongly from him with regard to how strategy forms. Andrews prescribed that strategy should be deliberately and consciously decided and adopted by management.
Principles of Economics [1] is a leading political economy or economics textbook of Alfred Marshall (1842–1924), first published in 1890. [2] [3] It was the standard text for generations of economics students. Called his magnum opus, [4] it ran to eight editions by 1920. [5]
The Curriculum Open-Access Resources in Economics Project (CORE Econ) is an organisation that creates and distributes open-access teaching material on economics.The goal is to make teaching material and reform the economics curriculum. [1]
Blue Ocean Strategy is a book published in 2005 written by W. Chan Kim and Renée Mauborgne, professors at INSEAD, [1] and the name of the marketing theory detailed on the book. They assert that the strategic moves outlined in the book create a leap in value for the company, its buyers, and its employees while unlocking new demand and making ...
Concept-driven strategy is the name given to a number of similar strategic thinking approaches. Generally, the term 'concept-driven' is used to encourage a focus on the 'concepts' being used. [19] [20] See Concept learning or Management Concepts. [21] Some organizations produce a 'statement of intent' with little thought as to the concepts it ...
Download QR code; Print/export Download as PDF; Printable version; In other projects ... move to sidebar hide. Economic strategy may refer to: Marketing strategy ...