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A web counter or hit counter is a publicly displayed running tally of the number of visits a webpage has received. Web counters are usually displayed as an inline digital image or in plain text. Image rendering of digits may use a variety of fonts and styles, with a classic design imitating the wheels of an odometer. Web counters were often ...
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
Monitoring the web is a critical component for marketing, sales and product support strategies. Over the past decade [when?] transactions on the web have significantly multiplied the use of dynamic web page, secure web sites and integrated search capabilities which requires tracking of user behavior on web sites.
Alexa used to rank sites based primarily on tracking a sample set of Internet traffic—users of its browser toolbar for the Internet Explorer, Firefox and Google Chrome web browsers. [ 31 ] [ 32 ] The Alexa Toolbar included a popup blocker (which stops unwanted ads), a search box, links to Amazon.com and the Alexa homepage, and the Alexa ...
In the mid-1990s, Web counters were commonly seen — these were images included in a web page that showed the number of times the image had been requested, which was an estimate of the number of visits to that page. In the late 1990s, this concept evolved to include a small invisible image instead of a visible one, and, by using JavaScript, to ...
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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. [3]
Web beacons embedded in emails have greater privacy implications than beacons embedded in web pages. Through the use of an embedded beacon, the sender of an email – or even a third party – can record the same sort of information as an advertiser on a website, namely the time that the email was read, the IP address of the computer that was used to read the email (or the IP address of the ...
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