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Ethical marketing generally results in a more socially responsible and culturally sensitive business community. The establishment of marketing ethics has the potential to benefit society as a whole, both in the short- and long-term. As such, ethical marketing should be part of business ethics in the sense that marketing forms a significant part ...
Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion ) overlap with media and public relations ethics .
Social responsibility in marketing is often discussed with ethics. The difference between the two is that what is considered ethical in terms of business, society and individually may not be the same thing––nor do all business actions necessarily have to be socially responsible in order to be considered ethical.
Macromarketing is an interdisciplinary field that studies marketing as a provisioning technology of society. It focuses on marketing-society interactions including such topics as marketing systems, aggregate consumer behavior, market regulation, social responsibility, justice and ethics in markets, and sustainable marketing.
Marketing ethics came of age only as late as the 1990s. [103] Marketing ethics was approached from ethical perspectives of virtue or virtue ethics, deontology, consequentialism, pragmatism and relativism. [104] [105] Ethics in marketing deals with the principles, values and/or ideas by which marketers (and marketing institutions) ought to act ...
Societal marketing should not be confused with social marketing. Societal marketing is a philosophy or mindset that informs marketing decisions whereas social marketing is a distinct branch within the marketing discipline. Societal marketing is concerned with the consideration of the social and ethical aspects of marketing planning.
The nonexcludability aspect of public goods is where one facet of the collective action problem, known as the free-rider problem, comes into play. For instance, a company could put on a fireworks display and charge an admittance price of $10, but if community members could all view the fireworks display from their homes, most would choose not ...
Internet ethics; Information ethics; Social ethics – ethics among nations and as one global unit. Population ethics; Sexual ethics; Bridge ethics – codes of ethics applied during play of the card game known as contract bridge. Environmental ethics – concerned with issues such as the duties of humans towards landscapes and species.