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A phase-gate process (also referred to as a waterfall process) is a project management technique in which an initiative or project (e.g., new product development, software development, process improvement, business change) is divided into distinct stages or phases, separated by decision points (known as gates).
Apple unveiled its new product lineup ahead of the holiday season, introducing four versions of the new iPhone 15 and two updates to its Apple Watch on Tuesday.. In a prerecorded presentation ...
Product development often overlaps much with the engineering design process, particularly if the new product being developed involves application of math and/or science. Every new product will pass through a series of stages/phases, including ideation among other aspects of design, as well as manufacturing and market introduction. In highly ...
Products on this timeline indicate introduction dates only and not necessarily discontinued dates, as new products begin on a contiguous product line.
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Lean startup is a methodology for developing businesses and products that aims to shorten product development cycles and rapidly discover if a proposed business model is viable; this is achieved by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.
In this industry, the product starts out at the brainstorming stage and only finishes when the new drug becomes FDA approved, at which point it can be released into the market. Pharmaceutical firms such as GlaxoSmithKline will often have many drugs in development stages, with relatively few making it to the end of the product pipeline.
(Take Doiron’s new cauliflower orzo recipe, for example. It’s good as-is, but once you add the “shatter-top” Parmesan crisp, it’s utterly irresistible.) Whole Foods Market and af&co ...
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