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Kellogg's brand logo used by both Kellanova and WK Kellogg Co, formerly used as a corporate logo until 2023. Former Kellogg's Café, Union Square (Manhattan) Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American multinational food manufacturing company headquartered in Chicago, Illinois, US.
WK Kellogg Co [a] is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American cereal business.
Kellogg's purchased Worthington Foods from Bayer AG's North American division for $307 million in October 1999, at which point it acquired the Morningstar Farms brand. [7] Kellogg sold Worthington in 2014 but retained the Morningstar line of products. [ 8 ]
Kellogg searches for a new direction. The spin-off comes at a crossroads for the cereal industry, which is worth nearly $22 billion.. The cereal craze that took off during the pandemic has ...
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Kellogg agreed to sell its Keebler and Famous Amos brands, as well as its fruit snacks business, to Ferrero for $1.3 billion.
C. W. Post established his company in Battle Creek, Michigan, having lived there since 1891, when he was a patient at a holistic sanitarium operated by Dr. John Harvey Kellogg. [1] [2] Dr. Kellogg, with his brother W. K. Kellogg, had developed a dry corn flake cereal that was part of their patients' diet.
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