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Hybrid publishing is the source of debate in the publishing industry, with some viewing hybrid publishers as vanity presses in disguise. [7] However, a true hybrid publisher is selective in what they publish and will share the costs (and therefore the risks) with the author, whereas with a vanity press, the author pays the full cost of production and therefore carries all the risk.
Hybrid publishing is a term that has emerged since the advent of the internet, to describe a type of publishing which occupies the middle ground between traditional and self-publishing. As the term is relatively new, different interpretations are used by different companies and bodies within the publishing industry, and the exact definition is ...
For example, a successful salesperson hoping to become a motivational speaker on selling may pay a ghostwriter to write a book on sales techniques. Often this type of book is published by a self-publishing press (or "vanity press"), which means that the author is paying to have the book published. This type of book is typically given away to ...
Self-published books may be printed by a vanity press or a publisher that prints books by only that author. If the author works for a company, and the publisher is the employer, and the author's job is to produce the work (e.g., sales materials or a corporate website), then the author and publisher are the same.
The History section seems to be talking specifically about self-publishing, not vanity publishing. If there's debate over the overlap of these subjects then it should be made clearer. Mark Twain publishing his own work through his own printing press may be vain but it certainly doesn't constitute being a 'vanity publisher' - it's self-publishing.
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Vanity publishers normally charge a flat fee for arranging publication, offer a platform for selling, and then take a percentage of the sale of every copy of a book. [14] The author receives the rest of the money made. [14] Most materials published this way are for niche groups and not for large audiences. [15]