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Uneeda Biscuit were introduced in the 1890s as a product of the National Biscuit Company. In those days, crackers were packaged, shipped, and stored in, and sold directly from, large cracker barrels , where they were exposed to air and went stale relatively quickly.
(Left): newspaper ad for the Uneeda biscuits from 1919; the Nabisco "antenna" trademark can be seen behind the product; (right): the current Nabisco logo, designed by designer Gerard Huerta Nabisco's trademark is a diagonal ellipse with a series of antenna-like lines protruding from the top ("Orb and Cross" or Globus cruciger ).
The early part of the company's history was dominated by developing new items and acquiring established brands from other smaller companies. Many of the products and their names are similar to those of their largest competitor, the National Biscuit Company. For example, Nabisco's first individually packaged cracker was named Uneeda. Loose-Wile ...
Adolphus Williamson Green (January 14, 1843 – March 8, 1917) was an American attorney and businessman. He was the co-founder of the National Biscuit Company (now known as Nabisco, owned by Mondelēz International) in 1898.
3. Keebler Fudge Magic Middles. Neither the chocolate fudge cream inside a shortbread cookie nor versions with peanut butter or chocolate chip crusts survived.
It was one of a few bakeries in the company that produced the Uneeda Biscuit, and it was one of three that produced a corn cracker in the mid-1920s. The National Baking Company would use this building until 1940. Boyt Harness Company, Firestone Tire and Rubber Company, and Look magazine used it for a warehouse. Carpenter's Local #106 acquired ...
Moore acquired the Pearson & Sons Bakery, Josiah Bent Bakery, and six other bakeries to form the New York Biscuit Company in 1889. The New York Biscuit Company merged with a group of bakeries controlled by Adolphus Greene in 1898. The company created by the mergers was the National Biscuit Company., [10] later named simply Nabisco.
Nabisco, for example, was capitalized at $55,000,000, but its estimated value in real assets was less than $25,000,000. Writing in Moody's Magazine, John Moody referred to the $30,000,000 discrepancy as "water." [3] The Pacific Coast Biscuit Company was formed to compete against Nabisco. It was incorporated in New Jersey in May 1899, and ...