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Golf products currently commercialized under the "Maxfli" brand include bags, gloves, and accessories such as training aids and umbrellas. Maxfli was previously owned by the Dunlop Slazenger group before its acquisition by TMaG in 2003. [ 2 ]
The remainder of Dunlop Slazenger was eventually sold to Sports Direct for £40 million in 2004. Since then Dunlop, Slazenger and other brands have been licensed or sold to other companies, notably Dunlop Sport being sold to Sumitomo Rubber Industries (SRI), a company of Sumitomo Group, for US$ 137.5 million in 2016–17. [7]
Slazenger (/ ˈ s l æ z ə n dʒ ər /) is a British sports equipment brand owned by the Frasers Group (formerly Sports Direct). [1] One of the world's oldest sport brands, the company was established as a sporting goods shop in 1881 by entrepreneurial brothers, Ralph and Albert Slazenger, on Cannon Street, London. [2]
Dunlop Sport, a brand of golf and tennis equipment, sporting footwear and other products. Owned by SRI Sports (a subsidiary of Sumitomo) worldwide after acquisition of Dunlop Sport brand in most countries from Sports Direct. [31] SRI Sports already owned Dunlop Sport in Korea, Japan, and Taiwan prior to its acquisition of Dunlop Sport ...
The Dunlop Masters golf tournament was established in 1946. [9] It was sponsored by Dunlop until 1982, and is now known as the British Masters. In 1957 Dunlop acquired the golf club manufacturer John Letters of Scotland. [10] In 1959 the Slazenger Group was acquired. [5] The Dunlop "flying D" logo was introduced in 1960. [9]
Srixon is a sports equipment brand owned by SRI Sports Limited, a subsidiary of Sumitomo Rubber Industries Ltd., also owner of Dunlop Sport.Srixon focuses on golf, with its balls holding the largest number of patents worldwide, and having previously supplied other leading manufacturers such as Dunlop Slazenger. [1]
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