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[1] [2] The company produced Ultra Wave, a hair relaxer aimed at men that George developed while at Fuller Products, an African American cosmetics company. [1] [3] The product was sold in Chicago, Harlem and other African American neighborhoods of New York City to barbers. [3] Joan repositioned the product in 1957 as Ultra Sheen and marketed it ...
In 2015 and 2016, Shea Moisture was voted Overall Favorite Brand in Naturally Curly's annual Best of the Best survey. [9]For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Award of Earth Defender" to Shea Moisture in 2020.
In 2010, the rights to the Salon Selectives brand was acquired by CLT International, a global health and beauty trader and brand acquisition company. [3] CLT brought back a line of hair care products (including shampoo, conditioner, styling aids and hair brushes) in early 2011. The red and pink bottles and green apple scent have been restored.
Prell launched an additional version in the late 1990s called Prell Thickening Formula. Instead of being green, this product was colorless and boasted volumizing abilities. It was pulled from the market in 2009, after Prestige Brands sold Prell, along with anti-dandruff shampoo Denorex, to Ultimark. [7]
In 1971, Flex shampoo and conditioner were introduced. In 1973, Revlon introduced Charlie perfume. It was aimed at people under 30 and promoted by model Shelley Hack who was wearing trousers in the advertisements. Shelley Hack appeared on Oprah in 2007 to talk about the power of the Charlie advertisements.
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