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Savage X Fenty is a joint venture between Rihanna and TechStyle Fashion Group. [5] Starting as an online-only brand, the entire pre-launch marketing occurred on Rihanna’s Instagram account. [6] The website launched on May 11, 2018, along with a pop-up shop in Brooklyn, New York, which was open the first two days the brand launched. [7]
In 2018, Rihanna launched a new lingerie line called Savage X Fenty. [2] [3] On September 12, 2018, the first Savage X Fenty Show took place at New York Fashion Week. [4] Models included Bella Hadid, Gigi Hadid, Indira Scott, and Slick Woods. [5] Harper's Bazaar called it "a celebration of racial diversity and body inclusivity."
Fenty (stylised as FEИTY) was a fashion brand of ready-to-wear founded by Rihanna under the luxury fashion group LVMH (Louis Vuitton Moët Hennessy). Fenty was launched in May 2019. [1] The fashion label made Rihanna the first woman and also the first person of colour to head a luxury brand for the LVMH group. [2] Fenty was closed in 2021. [3]
Rihanna just announced a limited-edition collaboration between her brand, Savage X Fenty, and Italian fashion house Diesel. ELLE.com got the exclusive story behind the capsule.
When it was announced Rihanna would headline the upcoming Super Bowl LVII halftime show, many speculated we’d receive a sportswear The post Rihanna announces new Savage x Fenty Sport line ...
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