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Reebok International Limited (/ ˈ r iː b ɒ k / REE-bok) is an American footwear and clothing brand that is a part of Authentic Brands Group.It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company which had been founded in 1895 in Bolton, Lancashire.
In August 2021, it was announced that ABG would be acquiring the sports clothing brand Reebok from Adidas for at least US$2.5 billion in a deal expected to close in the first quarter of 2022. [31] Private equity companies CVC Capital Partners and HPS Investment Partners invested $3.5 billion in ABG in a deal that closed in November 2021. [32]
In 1986, Rockport was preparing to go public when the family decided instead to sell the company to British athletic footwear giant Reebok. [9] Bruce Katz remained as president for one year before turning over the management to a new Reebok CEO. Saul Katz stayed on as part of the management team until retiring in his 70s.
Authentic Brands founder and CEO Jamie Salter says he has big plans for the soon-to-be acquired Reebok. Reebok is going back to its basketball roots: Authentic Brands Group CEO [Video] Skip to ...
Meanwhile, Reebok’s annual revenue was $2.3 billion. The figures aren’t to suggest booming success. Business Insider reports that these are hard times for sporting goods companies.
In June 2004, Reebok purchased The Hockey Company. [6] All brands other than the CCM brand were retired and Reebok introduced its own RBK Hockey gear, later to be rebranded as Reebok Hockey. [7] Reebok in turn was acquired by Adidas in 2005. In the fall of 2013, Adidas created a new goaltending equipment line under the CCM brand name. [8]
Reebok is trying to reestablish its brand in the sports world, and Wednesday it announced the hiring of two people it believes can help do that: Hall of Famers Shaquille O'Neal and Allen Iverson.
Two years later, in 1987, a subsidiary of Reebok (The Rockport Company) acquired Frye from Kravetz, though Kravetz remained in position as president. Under Kravetz' leadership, the Frye brand was licensed to the Jimlar Corp, a footwear company that produced Coach shoes under license, [5] in 1993. In 1998, Kravetz bought back the label and sold ...