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  2. Source–message–channel–receiver model of communication

    en.wikipedia.org/wiki/Source–message–channel...

    The field of experience of a person is their mental frame of reference and includes past life experiences as well as attitudes, values, and beliefs. Communication is only possible if the message is located within both fields of experience. If the message is outside the receiver's field of experience then they cannot reconstruct the sender's idea.

  3. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Integrated marketing communications (IMC) is the use of marketing strategies to optimize the communication of a consistent message of the company's brands to stakeholders. [59] Coupling methods together improves communication as it harnesses the benefits of each channel, which when combined, builds a clearer and vaster impact than if used ...

  4. Models of communication - Wikipedia

    en.wikipedia.org/wiki/Models_of_communication

    Many models of communication include the idea that a sender encodes a message and uses a channel to transmit it to a receiver. Noise may distort the message along the way. The receiver then decodes the message and gives some form of feedback. [1] Models of communication simplify or represent the process of communication.

  5. Media strategy - Wikipedia

    en.wikipedia.org/wiki/Media_strategy

    Strategy, on the other hand, is a plan created to help an individual or organization to achieve certain goals. [2] Media strategy, specifically, is commonly applied in the public relations, marketing and advertising industries. By leveraging different forms of medium, media strategy could efficiently play a role in establishing customer ...

  6. Strategic communication - Wikipedia

    en.wikipedia.org/wiki/Strategic_communication

    Strategic communication can mean either communicating a concept, a process, or data that satisfies a long-term strategic goal of an organization by allowing the facilitation of advanced planning or communicating over long distances, usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non ...

  7. Communications management - Wikipedia

    en.wikipedia.org/wiki/Communications_management

    Aspects of communications management include developing corporate communication strategies, designing internal and external communications directives, and managing the flow of information, including online communication. It is a process that helps an organization to be systematic as one within the bounds of communication.

  8. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    The creative strategy is also known as the message strategy. The creative strategy explains how the advertising campaign will address the advertising objectives. [ 97 ] Developing the creative strategy typically begins by identifying the big idea (also known as the creative concept that will establish the intended product position in the minds ...

  9. Organizational communication - Wikipedia

    en.wikipedia.org/wiki/Organizational_communication

    Communication is primarily a mechanical process, in which a message is constructed and encoded by a sender, transmitted through some channel, then received and decoded by a receiver. Distortion, represented as any differences between the original and the received messages, can and ought to be identified and reduced or eliminated.

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