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In August 2017, Wyndham announced plans to spin off Wyndham Hotel Group to shareholders as a separate publicly traded company. [18] In October 2017, Wyndham launched its first soft brand product, the Trademark Hotel Collection, a collection of more than 50 upper-midscale-and-above hotels in Europe and the U.S. [19]
WorldMark by Wyndham (formerly Trendwest) is the developer and marketer of WorldMark, The Club, a vacation ownership program. Worldmark by Wyndham is part of the Travel + Leisure Co. family of travel brands (Formerly Wyndham Worldwide and Wyndham Destinations ). [ 1 ]
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The firm grew rapidly in the late 1990s, acquiring multiple portfolios of hotels and renaming them Wyndhams. In 1998, the company introduced a short-lived luxury brand, Grand Bay Hotels & Resorts, which would include 11 hotels that the company had acquired over the past few years and would turn Wyndham into a multi-brand hotel operating and ownership organization.
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The trademark rights and franchise system were acquired for $39 million by HFS Inc., owner of other hotel brands such as Days Inn and Ramada. [5] [6] HFS was later merged into Cendant Corporation, [7] and Cendant's hotel services, including Travelodge, were spun off as Wyndham Hotels and Resorts in 2006. [8]
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