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Swiss style (also Swiss school or Swiss design) is a trend in graphic design, formed in the 1950s–1960s under the influence of such phenomena as the International Typographic Style, Russian Constructivism, the tradition of the Bauhaus school, the International Style, and classical modernism.
Sometimes, the term is considered as a synonym for the concept of "Swiss style" – a phenomenon that became widespread in international typography and Swiss design in the 1950s and 1960s. [7] However, the International Typographic Style and the Swiss Style are different phenomena. [ 8 ]
Max Miedinger (24 December 1910 – 8 March 1980) was a Swiss typeface designer, [1] best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.
This design appears to use Helvetica or a close imitation. The first version of the typeface (which later became known as Helvetica) was created in 1957 by Swiss type designer Max Miedinger. His goal was to design a new sans serif font that could compete in the Swiss market as a neutral font that should not be given any additional meaning.
Pages in category "Swiss typographers and type designers" ... Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; ...
In the period 1968–1972, Meier worked on additional weights and variations to the Syntax typeface. In 1989, the original foundry metal design was digitized by Adobe, which also expanded the family to include bold and ultrabold weights, resulting in a font family of 4 romans and 1 italic (in lightest weight) fonts.
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The Van de Graaf canon, used in book design to divide a page in pleasing proportions, was popularized by Jan Tschichold in his book The Form of the Book. Depiction of the proportions in a medieval manuscript. According to Jan Tschichold: "Page proportion 2:3. Margin proportions 1:1:2:3. Text area proportioned in the Golden Section." [8]