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A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile .
Microsoft Access is a database management system (DBMS) from Microsoft that combines the relational Access Database Engine (ACE) with a graphical user interface and software-development tools. It is a member of the Microsoft 365 suite of applications, included in the Professional and higher editions or sold separately.
DataEase is a relational database management system (RDBMS), and is considered a rapid application development tool for developing relationally-organized, data-intensive software applications for personal computers. DataEase was created in the early 1980s by software developers Arun Gupta [1] and Joseph Busch. The first version of the software ...
In computing, an office suite is a collection of productivity software usually containing at least a word processor, spreadsheet and a presentation program. There are many different brands and types of office suites.
Q&A was a database and word processing software program for IBM PC–compatible computers published by Symantec and partners from 1985 to 1998. It was written by a team headed by Symantec founder Dr. Gary Hendrix, [1] [2] Denis Coleman, and Gordon Eubanks.
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"Database Marketing is an interactive approach to marketing, which uses individually addressable marketing media and channels (such as E mail, telephone and the sales force): to extend help to a company's target audience; to stimulate their demand; and to stay close to them by recording and keeping an electronic database memory of the customer ...
SmartWare is an office suite, originally developed for MS-DOS and Unix, and later Microsoft Windows, including a database, word processor, spreadsheet, and a (now obsolete) "communication" module for communication via a modem . [1] [2] [3] [4]
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