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  2. Pricing strategies - Wikipedia

    en.wikipedia.org/wiki/Pricing_strategies

    Pricing strategies and tactics vary from company to company, and also differ across countries, cultures, industries and over time, with the maturing of industries and markets and changes in wider economic conditions. [2] Pricing strategies determine the price companies set for their products. The price can be set to maximize profitability for ...

  3. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    This approach enables companies to offer customers full value proposition of their products or services. [12] 7 Marketing P's. Used in targeting and defining a market in a go-to-market strategy. These are some of the common factors that are considered when performing a market segmentation in a go-to-market strategy: [13]

  4. Wikipedia:Templates - Wikipedia

    en.wikipedia.org/wiki/Wikipedia:Templates

    Wikipedia:Citation templates for templates used to format article references and citations; Wikipedia:Requested templates, to request creation of a template. Category:Wikipedia templates; Special:ExpandTemplates, expands all templates recursively; Use this form to search in the Template: or Template_talk: namespaces. See Help:Searching for more ...

  5. B2B e-commerce - Wikipedia

    en.wikipedia.org/wiki/B2B_e-commerce

    B2B e-commerce, short for business-to-business electronic commerce, is the sale of goods or services between businesses via an online sales portal.In general, it is used to improve the efficiency and effectiveness of a company's sales efforts.

  6. Dynamic pricing - Wikipedia

    en.wikipedia.org/wiki/Dynamic_pricing

    Dynamic pricing, also referred to as surge pricing, demand pricing, or time-based pricing, and variable pricing, is a revenue management pricing strategy in which businesses set flexible prices for products or services based on current market demands. It usually entails raising prices during periods of peak demand and lowering prices during ...

  7. Value chain - Wikipedia

    en.wikipedia.org/wiki/Value_chain

    A value chain is a progression of activities that a business or firm performs in order to deliver goods and services of value to an end customer.The concept comes from the field of business management and was first described by Michael Porter in his 1985 best-seller, Competitive Advantage: Creating and Sustaining Superior Performance.

  8. Pricing - Wikipedia

    en.wikipedia.org/wiki/Pricing

    Pricing is the process whereby a business sets and displays the price at which it will sell its products and services and may be part of the business's marketing plan.In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of the product.

  9. Marketing management - Wikipedia

    en.wikipedia.org/wiki/Marketing_management

    In a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. [12] To create an effective, cost-efficient marketing management strategy, firms must possess a detailed, objective understanding of their own business and the market in which they operate. [7]

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