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Consumer to consumer [3] (C2C) marketing is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The investment into conceptualising and developing a top-of-the-line product or service that consumers are ...
There are many types of e-commerce models, based on market segmentation, that can be used to conducted business online.The 6 types of business models that can be used in e-commerce include: [1] Business-to-Consumer (B2C), Consumer-to-Business (C2B), Business-to-Business (B2B), Consumer-to-Consumer (C2C), Business-to-Administration (B2A), and Consumer-to-Administration
Tmall.com was first introduced by Taobao in April 2008 as Taobao Mall (simplified Chinese: 淘宝商城; traditional Chinese: 淘寶商城; pinyin: Táobǎo Shāngchéng), a dedicated B2C platform within its consumer e-commerce website. The key difference between Tmall and Taobao is Tmall is a B2C platform but Taobao is C2C. [2]
This was followed by the acquisition of Shopo.in in 2013, which is a customer-to-customer (C2C) e-commerce platform. [38] In 2014, Snapdeal acquired Doozton, a fashion product discovery technology platform, and Wishpicker, a technology platform that uses machine learning to deliver recommendations for gift purchases. [39]
E-commerce typically uses the web for at least a part of a transaction's life cycle although it may also use other technologies such as e-mail. Typical e-commerce transactions include the purchase of products (such as books from Amazon) or services (such as music downloads in the form of digital distribution such as the iTunes Store). [2]
OfferUp is an online mobile-first C2C marketplace with an emphasis on in-person transactions. [1] It was founded as a competitor to Craigslist , differentiating itself with mobile-friendly apps and user profiles with ratings.
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