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2. Brochure - Wikipedia

   en.wikipedia.org/wiki/Brochure

   A brochure is a corporate marketing instrument to promote a product or service. It is a tool used to circulate information about the product or service. [1] A brochure is like a magazine but with pictures of the product or the service which the brand is promoting. Depending on various aspects there are different types of brochures: Gate Fold ...

3. Flyer (pamphlet) - Wikipedia

   en.wikipedia.org/wiki/Flyer_(pamphlet)

   Flyer (pamphlet) Leaflets being handed out in New York City (1973) A flyer (or flier) is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place, handed out to individuals or sent through the mail. Today, flyers range from inexpensively photocopied leaflets to expensive, glossy, full ...

4. Marketing collateral - Wikipedia

   en.wikipedia.org/wiki/Marketing_collateral

   v. t. e. In marketing and sales, marketing collateral is a collection of media used to support the sales of a product or service. Historically, the term "collateral" specifically referred to brochures or sell sheets developed as sales support tools. These sales aids are intended to make the sales effort easier and more effective.

5. Promotional mix - Wikipedia

   en.wikipedia.org/wiki/Promotional_mix

   Sales Promotion is media and non-media marketing communication used for a predetermined limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include coupons, sweepstakes, contests, product samples, rebates, tie-ins, self-liquidating premiums, trade shows, trade-ins, and exhibitions.

6. Sales promotion - Wikipedia

   en.wikipedia.org/wiki/Sales_promotion

   Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

7. Visual merchandising - Wikipedia

   en.wikipedia.org/wiki/Visual_merchandising

   Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase. [1][2] Visual merchandising traditionally occurs in brick and ...