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The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [12] available to viewers in the U.S. [13] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [14]
Free advertising-supported streaming television (FAST) is a category of streaming television services which offer traditional linear television programming ("live TV") and studio-produced movies without a paid subscription, funded exclusively by advertising akin to over-the-air or cable TV stations.
The Roku OS includes the Roku Channel Store, featuring a collection of apps Roku calls "channels". [34] The operating system allows users to browse streaming channels available, displayed in a grid format. [8] [35] According to mobile app analytics company 42matters, there were over 26,000 apps available in the Roku Channel Store in 2023. [36]
Xumo: Watch other streaming services. I had been using SmartTV (and before that, Amazon Fire Stick; and before that, Roku) to watch streaming services, but with Xumo, you won’t need those.
Developers who wish to test their channels before a general release, or who wish to limit viewership, can create "private" channels that require a code be entered by the user in the account page of the Roku website. These private channels, which are not part of the official Roku Channel Store, are not reviewed or certified by Roku. [85] [86]
Roku also added the "Featured Free" section as the top section of its main menu from where users can get access to direct streaming of shows and movies from its partners. [96] On April 7, 2020, The Roku Channel launched in the UK, with a different selection of movies and TV shows. [97]
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The Roku Channel is an American streaming service which launched in September 2017. [1] In 2021, The Roku Channel began releasing original programming branded as "Roku Originals", including acquisitions from the defunct Quibi service.