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Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red circle with the brand name and slogan .
Gillette razors, shaving soap, shaving cream, body wash, shampoo, deodorant and anti-perspirant; Head & Shoulders shampoo; Olay personal and beauty products; Oral-B oral hygiene products; Pampers & Pampers Kandoo and Luvs disposable diapers and moist towelettes. The 2014 Financial Report lists Pampers as Procter & Gamble's largest brand. [5]
While this attempt was unsuccessful, Hammer's Occidental Petroleum in 1986 acquired enough stock for him to join the Church & Dwight board of directors until he died in 1990. [4] In 1970, the Arm & Hammer brand introduced the market's first nationally distributed, phosphate-free detergent: Arm & Hammer Powder Laundry Detergent. [2]
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They used the Arm & Hammer trademark (hammer-wielding arm of Vulcan the god of fire) [9] from the Vulcan Spice Mills company, which was owned by one of Church's sons. [10] [11] [12] They used the well recognized trademark to sell the Arm & Hammer Baking Soda product for hundreds of uses in cooking and cleaning and marketed it worldwide. [9] [13]
However, the Arm & Hammer company's brand name did not originate with Armand Hammer. It was in use 31 years before Hammer was born. [102] While Hammer and Occidental said that the Church & Dwight investment was a coincidence, Hammer acknowledged previously trying to buy the Arm & Hammer brand as a result of often being asked about it. [103] [104]
Body spray is a perfume product, similar to aerosol deodorant, which is intended to be used elsewhere on the body besides the armpits. Body sprays are lighter in strength than cologne , generally less expensive, and double as deodorant .
Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2007. Present (UK: 2011) 2008 Recovery or Recover or Anti-Hangover: Citrus scent: One of the three scents released by Axe under limited edition status. Based on a shower gel and comes in shower gel and body spray form. Released in U.S. in 2008. Present 2008
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