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In history, there are trends in building materials from being natural to becoming more human-made and composite; biodegradable to imperishable; indigenous (local) to being transported globally; repairable to disposable; chosen for increased levels of fire-safety, and improved seismic resistance.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...