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Coupons can be used to research the price sensitivity of different groups of buyers (by sending out coupons with different dollar values to different groups). Time, location and sizes (e.g. five pound vs. 20 pound bag) [12] affect prices; coupons are part of the marketing mix. [13] So is knowing about the customer. [14] [12]
Wet (canned) cat food example (Fish flakes in jelly) Various kinds of canned cat food. In much of Europe, the UK and the US, canned or wet food (75–78% moisture) generally comes in aluminum or steel cans in 90, 160 and 370 g (3, 5 + 1 ⁄ 2 and 13 oz) sizes. It is also sold in foil pouch form. [citation needed]
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