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Ikat (literally "to bind" in Indonesian languages) is a dyeing technique from Southeast Asia used to pattern textiles that employs resist dyeing on the yarns prior to dyeing and weaving the fabric. In Southeast Asia, where it is the most widespread, ikat weaving traditions can be divided into two general groups of related traditions.
Marketing mix. The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the "Four Ps of Marketing." These four P's are:
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [ 1] It is an important component of business strategy [ 2] and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the ...
Market segmentation is the process of dividing up mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
Business and economics portal. v. t. e. CRM is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. [ 1] CRM systems compile data from a range of different communication channels, including a company's website, telephone (which many ...
Keiretsu. A keiretsu ( Japanese: 系列, literally system, series, grouping of enterprises, order of succession) is a set of companies with interlocking business relationships and shareholdings that dominated the Japanese economy in the second half of the 20th century. In the legal sense, it is a type of business group that is in a loosely ...
Anus. In mammals, invertebrates and most fish, [ 1][ 2] the anus ( pl.: anuses or ani; from Latin, 'ring' or 'circle') is the external body orifice at the exit end of the digestive tract ( bowel ), i.e. the opposite end from the mouth. Its function is to facilitate the expulsion of wastes that remain after digestion .
The AIDA marketing model is a model within the class known as hierarchy of effects models or hierarchical models, all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive ...