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In 2011, Myntra began selling fashion and lifestyle products and moved away from personalisation. By 2012, Myntra offered products from 350 Indian and International brands. The website launched the brands Fastrack Watches and Being Human. [12] In 2014, Myntra was acquired by Flipkart in a deal valued at ₹ 2,000 crore (US$240 million
The lehenga, also known as the ghagra, is a traditional Indian garment that became popular in the 16th century, [ 1] mainly in India, Bangladesh and Pakistan. The lehenga became a favorite attire for Mughal women of all ages and classes due to its royal appeal and convenience The lehenga is sometimes worn as the lower portion of a gagra choli ...
Jabong.com. Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February 2020, Flipkart formally shut down Jabong to shift focus completely on its premium ...
Aditya Birla Group. Website. www .abfrl .com. Aditya Birla Fashion and Retail Limited (ABFRL) is an Indian fashion retail company headquartered in Mumbai. It emerged after the consolidation of the branded apparel businesses of Aditya Birla Group, comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons Fashion and Retail ...
Limeroad. Limeroad is an Indian online marketplace, [1] owned by V MART RETAIL LIMITED [3] The company is based in Gurugram, Haryana . It is India's first women's social shopping website. [4] [5] It deals in clothing and accessories for women, men and kids. [6] [7] The portal allows its users to create their own look on a virtual scrapbook by ...
Operating income. ₹18 crore (US$2.2 million) (FY2020) [ 1] Website. biba .in. Biba Apparels is an Indian fashion brand for women and girls founded by Meena Bindra in 1988 in New Delhi. [ 2][ 3][ 4] It has more than 150 brand outlets and 225 multi-brand outlets. [ 4] [citation needed] Biba recorded sales of INR 600 crore in 2014-15.
Website. www .nykaa .com. Nykaa is an Indian e-commerce company headquartered in Mumbai. It sells beauty, wellness and fashion products through its website, mobile app, and over 100 physical stores. [ 4] In 2020, it became the first Indian unicorn startup headed by a woman. [ 5]
[69] [70] While women have the choice to wear either Western or traditional dress to work, [71] most Indian multinational companies insist that male employees wear Western dress. Women's clothing in India nowadays consists of both formal and casual wear such as gowns, pants, shirts, and tops. Traditional Indian clothing such as the kurti have ...