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Marketing. Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. [ 1][ 2][ 3] The process can lead to monopoly if a company captures the vast majority of the market ...
Marketing. Marketing ethics is an area of applied ethics which deals with the moral principles behind the operation and regulation of marketing. Some areas of marketing ethics (ethics of advertising and promotion) overlap with media and public relations ethics .
Tying (informally, product tying) is the practice of selling one product or service as a mandatory addition to the purchase of a different product or service. In legal terms, a tying sale makes the sale of one good (the tying good) to the de facto customer (or de jure customer) conditional on the purchase of a second distinctive good (the tied ...
t. e. Business ethics (also known as corporate ethics) is a form of applied ethics or professional ethics, that examines ethical principles and moral or ethical problems that can arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations. [ 1]
Flat organization. A flat organization (also known as horizontal organization or flat hierarchy) is an organizational structure with few or no levels of middle management between staff and executives. An organizational structure refers to the nature of the distribution of the units and positions within it, and also to the nature of the ...
Integrated Management Concept. The Integrated Management Concept, or IMC is an approach to structure management challenges by applying a " system-theoretical perspective that sees organisations as complex systems consisting of sub-systems, interrelations, and functions". [1] The most characteristic aspect of the IMC is its distinction between ...
Technology transfer ( TT ), also called transfer of technology ( TOT ), is the process of transferring (disseminating) technology from the person or organization that owns or holds it to another person or organization, in an attempt to transform inventions and scientific outcomes into new products and services that benefit society. [ 1][ 2 ...
A strategic allianceis an agreement between two or more partiesto pursue a set of agreed upon objectives needed while remaining independent organizations. The alliance is a cooperationor collaborationwhich aims for a synergywhere each partner hopes that the benefits from the alliance will be greater than those from individual efforts.