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Ethos – a rhetorical appeal to an audience based on the speaker/writer's credibility. Ethopoeia – the act of putting oneself into the character of another to convey that person's feelings and thoughts more vividly. Eulogy – a speech or writing in praise of a person, especially one who recently died or retired.
Rhetorical question. A rhetorical question is a question asked for a purpose other than to obtain information. [1] In many cases it may be intended to start a discourse, as a means of displaying or emphasizing the speaker's or author's opinion on a topic. A simple example is the question "Can't you do anything right?"
A figure of speech or rhetorical figure is a word or phrase that intentionally deviates from straightforward language use or literal meaning to produce a rhetorical or intensified effect (emotionally, aesthetically, intellectually, etc.). [1][2] In the distinction between literal and figurative language, figures of speech constitute the latter.
Antiphrasis is the rhetorical device of saying the opposite of what is actually meant in such a way that it is obvious what the true intention is. [1] Some authors treat and use antiphrasis just as irony, euphemism or litotes. [2] When the antiphrasal use is very common, the word can become an auto-antonym, [3] having opposite meanings ...
Antithesis (pl.: antitheses; Greek for "setting opposite", from ἀντι- "against" and θέσις "placing") is used in writing or speech either as a proposition that contrasts with or reverses some previously mentioned proposition, or when two opposites are introduced together for contrasting effect. [1][2] Antithesis can be defined as "a ...
Linguistics. Literal and figurative language is a distinction that exists in all natural languages; it is studied within certain areas of language analysis, in particular stylistics, rhetoric, and semantics. Literal language uses words exactly according to their direct, straightforward, or conventionally accepted meanings: their denotation.
Zeugma and syllepsis. In rhetoric, zeugma (/ ˈzjuːɡmə / ⓘ; from the Ancient Greek ζεῦγμα, zeûgma, lit. "a yoking together" [1]) and syllepsis (/ sɪˈlɛpsɪs /; from the Ancient Greek σύλληψις, sullēpsis, lit. "a taking together" [2]) are figures of speech in which a single phrase or word joins different parts of a ...
Irony, in its broadest sense, is the juxtaposition of what on the surface appears to be the case and what is actually the case or to be expected. It typically figures as a rhetorical device and literary technique. In some philosophical contexts, however, it takes on a larger significance as an entire way of life.