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The move follows previous attempts by Diageo to boost sales by introducing variations of Guinness stout. In 2005, the company sold Brew 39 in bars in Dublin and before that it introduced Guinness XXX Extra Strong, Guinness Gold. If the beer sells well during its trial, it will be introduced to other markets in Ireland, Europe and the U.S. [2]
This method worked fine if the beer was served cold; when served warm the can would overflow when opened. The floating widget, which Guinness calls the "Smoothifier", was launched in 1997 and does not have this problem. The diagrams on the left show the development sequences for canned and bottled draught Guinness from 1969 to 1988.
In 1961, a consortium of brewers, Courage, Scottish & Newcastle, Bass, Mitchells & Butlers and Guinness, grouped together as Harp Lager Ltd. to brew and market the beer. [4] [5] Courage's Alton Brewery was rebuilt to produce the lager in Great Britain. [2] By 1964, the product was sold on draught and was leader in sales for its category.
Guinness Foreign Extra Stout (FES) is a stout produced by the Guinness Brewery, an Irish brewing company owned by Diageo, a drinks multinational. First brewed by Guinness in 1801, FES was designed for export, and is more heavily hopped than Guinness Draught and Extra Stout, which gives it a more bitter taste, [ 4 ] and typically has a higher ...
The first Guinness beers to use the term "stout" were Single Stout and Double Stout in the 1840s. [11] Throughout the bulk of its history, Guinness produced only three variations of a single beer type: porter or single stout, double or extra and foreign stout for export. [ 12 ] "
Guinness Draught, sold in kegs, widget cans, and bottles: 4.1 to 4.3% alcohol by volume (abv); the Extra Cold is served through a super cooler at 3.5 °C (38.3 °F). [ 21 ] Guinness Original/Extra Stout: 4.2 or 4.3% ABV in Ireland and the rest of Europe, 4.1% in Germany, 4.8% in Namibia and South Africa, 5.6% in the United States and Canada ...
The brand is produced and managed by Guinness owner, Diageo. It is available in draught, bottles and cans. It is brewed in Ireland. Kilkenny is similar to Smithwick's Draught; however, it has less hop finish, and it has a nitrogenated cream head similar to Guinness. The 'Kilkenny' name was originally used during the 1980s and 1990s to market a ...
In 2014, Guinness sales amounted to 19% of all beer sales in the Republic of Ireland. Stout brewed by Guinness (and the smaller brewers Murphy's and Beamish) once dominated domestic beer consumption in Ireland, with lager and ale having much smaller shares. Lager has subsequently grown in popularity with Carlsberg taking 8% of the market and ...
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