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Baja Fresh is an American chain of fast-casual Tex Mex restaurants founded in Newbury Park, California, in 1990 and headquartered in Scottsdale, Arizona. It is owned by Canadian franchisor MTY Food Group. [1] The chain emphasizes fresh ingredients, each restaurant featuring a self-serve salsa bar.
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In September 2016, it was announced that Baja Fresh's parent, BF Acquisition Holdings, was sold to MTY Food Group for $27 million. [1] At the time of the acquisition by MTY, Baja Fresh had 162 restaurants and its sister company La Salsa had 23 restaurants; 16 of the combined 185 locations were franchised. [ 1 ]
David Kim is an American businessman and was CEO of Mexican fast food chain Baja Fresh. He was also the CEO of other food brands including Sweet Factory and La Salsa. Kim is no longer associated with any of those brands. He is currently the managing partner of Gen Korean BBQ, listed on nasdaq with symbol GENK. The IPO Launched 6/26/2023.
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Baja Fresh: Tex-Mex United States, Asia 162 Barberitos: Tex-Mex United States 26 Ben & Florentine: Breakfast and lunch Canada 60 Big Apple Bagels: Bagels United States 50 Big Chicken: Gourmet chicken sandwiches, cookies as big as basketballs, with craft beers at some locations United States 18 Restaurant chain founded by NBA star Shaquille O'Neal
A fajita (/ f ə ˈ h iː t ə /; Spanish: ⓘ), in Tex-Mex cuisine, is any stripped grilled meat, optionally served with stripped peppers and onions usually served on a flour or corn tortilla. [2] The term originally referred to skirt steak , the cut of beef first used in the dish. [ 3 ]
Rubios in the California Bay Area after the 2024 shutdowns. Rubio's locations in Utah were closed in 2019. [citation needed] [original research?] In June 2020, Rubio's Coastal Grill told Nation's Restaurant News about the closure of all their Florida and Colorado store locations, a total of twelve, due to the negative business impact of the coronavirus pandemic.
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