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Pandora A/S (often styled PANDORA) is a Danish jewelry manufacturer and retailer founded in 1982 by Per Enevoldsen. [8] The company started as a family-run jewelry shop in Copenhagen . Pandora is known for its customizable charm bracelets , designer rings, earrings, necklaces and (now discontinued) watches.
The first charm bracelets were worn by Assyrians, Babylonians, Persians, and Hittites and began appearing from 600 – 400 BC. [3] For example, Queen Victoria wore charm bracelets that started a fashion among the European noble classes. She was instrumental to the popularity of charm bracelets, as she “loved to wear and give charm bracelets.
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An Italian Charm bracelet, also known in the US as a charms bracelet, is a series of individual modular links hooked together on a stretchy band to form a single charm bracelet. A typical Italian charm bracelet comprises eighteen charm links. Each link features a charming face (design or image) soldered onto the actual charm link. [1]
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As a marketing strategy, the Zale brothers instituted a credit plan whereby customers could pay "a penny down and a dollar a week", making jewelry and other merchandise affordable for the average working American. The success of this credit policy led to the company expanding to a total of 12 stores in Oklahoma and Texas by 1941.
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