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Black feminists often wore afros in reaction to the hair straighteners associated with middle class white women. At the 1968 feminist Miss America protest , protestors symbolically threw a number of feminine fashion-related products into a "Freedom Trash Can," including false eyelashes, high-heeled shoes, curlers, hairspray, makeup, girdles ...
Black pride was represented in slogans such as "black is beautiful" [14] [15] which challenged white beauty standards. [16] Prior to the black pride movement, the majority of black people straightened their hair or wore wigs. [15] The return to natural hair styles such as the afro, cornrows, and dreadlocks were seen as expressions of black pride.
Many Black women participating in informal leadership positions, acting as natural "bridge leaders" and, thus, working in the background in communities and rallying support for the movement at a local level, partly explains why standard narratives neglect to acknowledge the imperative roles of women in the civil rights movement.
The afro became a powerful political symbol which reflected black pride and a rejection of notions of assimilation and integration—not unlike the long and untreated hair sported by the mainly White hippies. [2] [6] [7] To some African Americans, the afro also represented a reconstitutive link to West Africa and Central Africa. [3]
Zuri, a makeup brand had “For the women of color” and “Beauty comes in many colors.” These advertisements featured black women and appealed to the black female consumers. Advertisements for products enhancing and celebrating natural hairstyles and afros featured black men, women, children, families, and couples.
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Young Black Americans were ‘froing their hair in great numbers as a way to emulate the style of the Black Panthers and convey their racial pride. [55] Although the Afro started in New York, it was Angela Davis, a college professor at UCLA and an associate of the Black Panther Party, who pioneered the Afro as a political statement. [55]