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A related concept is drop shipping, a commercial process used in direct-to-consumer marketing. A drop-shipper relies on a third party, like an online fashion blog to generate consumer interest and initiate an electronic order that is sent to the drop shipper's warehouse for fulfillment.
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Drop shipping is a form of retail business in which the seller accepts customer orders without keeping stock on hand. Instead, in a form of supply chain management, the seller transfers the orders and their shipment details either to the manufacturer, a wholesaler, another retailer, or a fulfillment house, which then ships the goods directly to the customer.
In May 2021, Mirakl announced the release of new features, including categorization AI, unified dropship operations, and streamlined B2B selling. [16] L'Oréal ’s SalonCentric rolled out a new e-commerce marketplace in June using Mirakl’s Marketplace Platform, [ 17 ] and Debenhams did the same in October. [ 18 ]
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Teespring, known since 2021 as Spring, is a social commerce platform that allows people to create and sell custom products. [1] The company was founded in 2011 by Walker Williams and Evan Stites-Clayton in Providence, Rhode Island. [2]