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  2. AIDA (marketing) - Wikipedia

    en.wikipedia.org/wiki/AIDA_(marketing)

    Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase Some of the contemporary variants of the model replace attention with awareness . The common thread among all hierarchical models is that advertising operates as a stimulus (S) and the purchase decision is a response (R).

  3. Comparison of e-book formats - Wikipedia

    en.wikipedia.org/wiki/Comparison_of_e-book_formats

    The EPUB format is the most widely supported e-book format, supported by most e-book readers except Amazon Kindle [a] devices. Most e-book readers also support the PDF and plain text formats. E-book software can be used to convert e-books from one format to another, as well as to create, edit and publish e-books.

  4. Consumer Action - Wikipedia

    en.wikipedia.org/wiki/Consumer_Action

    Consumer Action is a nonprofit, consumer education and advocacy center, serving consumers in the United States. Founded in 1971, Consumer Action, as a 510(c)(3) nonprofit organization. It has offices in San Francisco , Washington, D.C. , and Los Angeles .

  5. Consumer Action Network - Wikipedia

    en.wikipedia.org/wiki/Consumer_Action_Network

    The Consumer Action Network (CAN) is a tax-exempt, not-for-profit, professional peer advocacy program incorporated in the District of Columbia in February 2003. The organization’s mission is to empower mental health consumers by promoting recovery and self-advocacy.

  6. PDF - Wikipedia

    en.wikipedia.org/wiki/PDF

    HTML Form format HTML 4.01 Specification since PDF 1.5; HTML 2.0 since 1.2 Forms Data Format (FDF) based on PDF, uses the same syntax and has essentially the same file structure, but is much simpler than PDF since the body of an FDF document consists of only one required object. Forms Data Format is defined in the PDF specification (since PDF 1.2).

  7. Consumer Bill of Rights - Wikipedia

    en.wikipedia.org/wiki/Consumer_Bill_of_Rights

    The right to consumer education states that consumers should be able to acquire knowledge and skills needed to make informed, confident choices about goods and services while being aware of basic consumer rights and responsibilities and how to act on them.

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  9. The Antitrust Paradox - Wikipedia

    en.wikipedia.org/wiki/The_Antitrust_Paradox

    When the Supreme Court adopted the view that Congress enacted the Sherman Act as a "consumer welfare prescription", it did not define the meaning of the term, which has remained ambiguous. [5] The book's title is referenced in Amazon's Antitrust Paradox, a popular paper by Lina Khan who became Chair of the Federal Trade Commission. Her paper ...