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In July 2022, Viaplay Group acquired U.K.-based pay TV channel operator, Premier Sports, and rebranded it under the Viaplay name by 1 November 2022. [10] [11] On 20 July 2023, it was announced that Viaplay would lay off 25% of staff while pursuing a new strategy to focus on its core Nordic, Netherlands and Viaplay Select operations. [12]
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Viaplay Group AB, formerly known as Nordic Entertainment Group AB (NENT Group), is a Swedish media and entertainment company headquartered in Stockholm.. The company operates the video streaming services Viaplay, advertising-funded TV and radio channels, as well as the studio production company Viaplay Studios.
February – Viaplay Sports becomes the rights holder of the PDC European Tour of 13 live darts events for the next five seasons. [50] November – it is announced that Premier Sports has bought Viaplay out in the UK and would rebrand the channels back to Premier Sports, just a little over a year since they became Viaplay channels. [51] 2024
The first match shown live was a 2019 UEFA European Under-21 Championship qualifier between the Netherlands and England on 1 September 2017. [16] The channel also initially showed live coverage of the Primeira Liga (two games a week) & Segunda División (one game a week) [17] as well as numerous club TV shows, including Dortmund TV and AC Milan TV. [17]
V Sport is the common brand of several sports channels targeting the Nordic countries, owned by Viaplay Group. The brand has been introduced in June 2020, replacing the former brands Viasat Sport and Viasport (Norway only). Its main competitors are TV 2 Sport (Denmark), MTV Urheilu , TV 2 Sport (Norway), TV4 Sport and Eurosport.
Viasat was a satellite and pay television brand, co-owned by the Swedish media group Viaplay Group in the Nordic countries, Antenna Group in Hungary, and by Viasat World internationally. Founded in Sweden in 1991, Viasat has previously been owned by Modern Times Group. The channels of both companies were broadcast from London.