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Personal branding is a strategic process aimed at creating, positioning, and maintaining a positive public perception of oneself by leveraging unique individual characteristics and presenting a differentiated narrative to a target audience. [1]
Download as PDF; Printable version; ... Pages in category "Types of branding" ... Personal branding; Place branding; Postmodern branding;
Brand associations refers to a set of information nodes held in memory that form a network of associations and are linked to a key variable. For example, variables such as brand image, brand personality, brand attitude, brand preference are nodes within a network that describes the sources of brand-self congruity.
When we say that a brand has a positive brand-image, it means that the brand has established some strong, favorable and unique associations with the consumer's self-image [8] (e.g. iPods have a strong and explicit image of being trendy, fashionable and high-tech, a combination of brand image that is unique and valued by young people). These ...
Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company."
Personal branding, people and their careers marketed as brands (also reputation equity) Co-branding , two companies or brands partnering on a product or service Branding agency , a type of marketing agency, group or a firm which specializes in creating brands
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Download as PDF; Printable version ... Emotional branding is a term used within marketing communication ... to the target audience via personal message to share ...