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In August 2021, DRESSX launched an augmented reality (AR) fashion app. [19] AR fashion refers to 3D garments and accessories that can be automatically applied to real-time photos and videos of a person. [20] [21] Its app stocks AR outfits from traditional and 3D fashion brands, including Balenciaga, [22] American Eagle, [23] and Bershka. [24]
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Free People developed an app which allows users to shop and to upload their own looks and pictures wearing Free People clothing and products. In 2006, Free People partnered with Ed Mullen Studio to design an e-commerce strategy. [5] As of 2021, Free People sells in over 1,400 specialty stores worldwide.
Digital fashion garments can be posed and composited onto photographs which can then be uploaded to social media to showcase the outfit. Digital Fashion is a field of fashion design that relies on 3D software or artificial intelligence to produce hyper-realistic, data-intensive digital 3D garment simulations that are digital-only products or digital models for physical products. [1]
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